Search engine optimization (SEO) involves a set of practices aimed at improving the ranking and visibility of a website in search engine results pages (SERPs). Here are the steps you can follow to do SEO:

1. Keyword research: Identify keywords related to your business, products, or services that people are searching for. Use keyword research tools to find the most relevant and popular keywords.

2. On-page optimization: Optimize individual web pages by incorporating the target keywords in the page title, meta description, headings, and content. Ensure that the website is easy to navigate and has a clear structure.

3. Content creation: Create high-quality, relevant, and original content that provides value to your target audience. Regularly publish blog posts, articles, and other types of content that incorporate your target keywords.

4. Link building: Obtain high-quality backlinks from reputable websites to improve the credibility and authority of your website.

5. Technical SEO: Ensure that your website is technically sound, including having a responsive design, fast loading times, and no broken links.

6. Mobile optimization: Make sure your website is optimized for mobile devices, including having a mobile-friendly design and fast loading times.

There are many tools available to help with search engine optimization (SEO). Here are some popular ones:

1. Google Analytics: A free web analytics service that provides insights into website traffic, behavior, and conversion data.

2. Google Search Console: A free tool that helps you monitor and maintain your website's presence in Google search results.

3. SEMrush: A comprehensive SEO and digital marketing tool that provides insights into keyword research, on-page optimization, backlink analysis, and more.

4. Ahrefs: A tool that provides in-depth analysis of a website's backlinks, keyword rankings, and organic search traffic.

5. Moz Pro: An all-in-one SEO tool that includes keyword research, on-page optimization, link building, and more.

6. Majestic: A tool that provides in-depth analysis of a website's backlinks, including a detailed link profile and trust flow metric.

7. Keyword Planner: A free tool from Google Ads that helps with keyword research, including finding keyword ideas and estimating the cost per click (CPC) for keywords.

8. Screaming Frog: A tool that crawls websites and provides insights into technical SEO issues, such as broken links, missing alt text, and more.

9. Ubersuggest: A free keyword research tool that provides suggestions for keywords related to a given topic, along with information on search volume, competition, and more.

10. SERPstat: An all-in-one SEO tool that provides keyword research, on-page optimization, backlink analysis, and more.