The Washington Spirit have announced that Geico, one of the largest insurance providers in the United States, will be the club’s kit sponsor. While terms of the deal, including financial terms and the length of the contract, were not disclosed, it’s a potentially major step forward off the field for the Spirit. Geico joins Gatorade, Adventist HealthCare, Fairfax Oral and Maxillofacial Surgery, Women And Girls in Soccer (WAGS), and Potomac Soccer Association on the list of recent new partnership agreements for the club.
The Spirit have already played two games in jerseys that already had “GEICO” printed across the front, after previously having added WAGS as a back-of-kit sponsor. Geico has replaced Pro Chain Solutions — whose president is also Spirit minority owner Bill Lynch — as Washington’s main jersey sponsor. However, the deal extends beyond that, as Geico will have on-field advertising at the Maryland SoccerPlex.
Per a team release, Spirit majority owner Steve Baldwin said “Geico is not only the premier insurance brand in the nation, but it is also recognized as a premier brand in all of sports marketing. Geico joining us elevates the status of our players and the women’s game and I am delighted for the Spirit to become part of the Geico family.”
Geico, whose headquarters are located in Chevy Chase, MD, has made a habit of sponsoring local sports teams. The Washington Wizards (NBA), Washington Mystics (WNBA), and Capital City Go-Go (NBA G-League) all announced a similar deal back in November.