We love hearing D.C. United stadium news that isn't negative. And while there hasn't been as much news as we would have liked on a new stadium for the D.C. United, at least something positive is happening. United and Events DC announced a plan today that will keep United in the District for at least the 2012 and 2013 seasons, and will minimize some of the on-going financial burdens for the club.
The two-year contract and improved economics aren't the only new developments we'll be seeing though. From the press release:
In addition to the lease agreement, Events DC also announced a multi-million dollar capital improvement project on the Stadium-Armory campus that will enhance the fan experience at games and events. The project will include improved concourse lighting and renovated restrooms at the stadium and new bleachers, upgraded sound system and renovated restrooms at the DC Armory. Also, Events DC and United will partner to sell presenting sponsorship of the playing surface at RFK Stadium, and are actively seeking area companies interested in the opportunity.
United Team President Kevin Payne has also stated that the upper bowl of RFK Stadium will soon be covered, as you've seen in a few other larger stadiums around the league, capping total attendance for MLS matches at a maximum of 19,647, which may help stimulate some extra demand. The team will be selling sponsorships for these large covers/tarps. The new deal also includes a new $2.25 maintenance fee for all tickets sold for RFK Stadium events beginning tomorrow. Season tickets and single-game tickets previously purchased will not be charged the fee.
What does this all add up to? Lower cost for operations. More revenue opportunities. A better stadium experience. And maybe even more importantly, DC Events is continuing to prove that they are a partner that is actively helping the club, and could continue to help with opportunities for future stadium proposals. That's all good news!
The only question left to ask is: What company names would you like to see on the tarps that will soon be covering the upper decks? Let's have some fun with this...