MLS Cup 2012: Schedule It The Day After Thanksgiving This Time!
by Martin Shatzer on Nov 25, 2011 9:00 AM EST
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One year ago I made a plea to schedule MLS Cup 2011 the Day After Thanksgiving. My mind hasn't changed.
Looking at the TV schedule in prime time tonight, all I see on the major networks are crappy movies. ESPN has a pretty good college football game in the Backyard Brawl between West Virginia vs. Pittsburgh, while ESPN2 has a game between the two stellar college basketball programs of Wake Forest and Arizona State, which just yesterday lost respectively to Dayton and Fairfield, which might just be a high school for all I know. You can't tell me that MLS Cup wouldn't be a better option for sports fans than seeing a crappy early-season tournament college basketball game.
Instead, MLS did this year what it has done every year. Rather than scheduling their Final on a day with very little sports competition, and a day that they could OWN on the sports calendar, they scheduled MLS Cup on a Sunday night, opposite a big NFL game between the Eagles and Giants, and the same day as the final race of NASCAR's Sprint Cup. If MLS Cup 2011 was being held today, it would make the first segment of SportsCenter tomorrow morning. But being held on the same day as a full slate of NFL games and one of NASCAR's biggest events of the year, MLS Cup was a total afterthought.
MLS Cup 2011 earned a fairly modest TV rating of 0.8. For comparison, that Sunday Night Football game earned a 14. There's no doubt in my mind that the ratings would be higher on the Day After Thanksgiving.
That's not my only complaint this year though.
I'm really disappointed in the condensed nature of the MLS offseason. The Los Angeles Galaxy had about 18 hours to celebrate their victory before it suddenly became an afterthought. The attention of every MLS fan turned away from Landon Donovan and David Beckham, and turned instead towards the expansion draft. And even then, we fans and media members only get two days to study, break down, and discuss the lists of available players.
Hey MLS, what the hell is the rush?
No less than 14 players have already changed teams, and 30 more have been waived. And all the champagne hasn't even been mopped up in the Home Depot Center locker room yet.
Relative to other sports leagues in the U.S., the MLS season is a long one. Its nine months. But that doesn't mean that so much offseason activity needs to be crammed into the first three days following the championship game. No other league does anything similar. Contrast that with baseball, where the World Series ended Oct. 28 and MLB just finished announcing their 2011 individual awards this week.
And this is just the beginning. The 2011 MLS Re-Entry Draft schedule begins in just over a week. The first round is Dec. 5 and the second round is Dec. 12. Expect lots of trades and lots of discussions between now and then.
I just don't understand the rapidity of the MLS offseason. It's just so unnecessary. It's not like training camp starts before Christmas. You've got the entire month of December, guys! Slow down, why don't ya!
Oh yeah, and schedule MLS Cup 2012 on Friday Nov. 23 please.
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I liked it last year, I still like it this year
Even with the NCAA putting a big game on in the afternoon – if MLS Cup were on any channel in prime time tonight (i.e. not a 9:30 kickoff on the east coast), I have to think it would get better ratings than it ever could late on a Sunday night, against SNF, the AMAs, and most sane east coasters’ sleep schedules.
It would also really conveniently add enough time to accommodate an extra leg in the MLS Cup semifinals conference finals and still allow more than just a few days to sell tickets and make other arrangements at the Final venue.
Vamos United; Boiler Up
Support your local club.
Black & Red United
Exactly
You see, the 0.8 rating that the MLS Cup earned on Sunday night is equal to the number of soccer fans across the country who truly like MLS, minus the number of Eagles and Giants fans, minus the number of MLS fans on the East coast who have to work early on Monday mornings.
What’s missing from the 0.8 number is the casual sports fan who doesn’t really care all that much about MLS, but enjoys watching the World Cup, knows who LD and DB are, and is just looking for some sports to watch before he goes to bed. That guy will pick Eagles-Giants over Galaxy-Dynamo every single time. Right? He didn’t watch MLS Cup on Sunday night.
But he’d probably watch it tonight. As long as its promoted well. He’s much more likely to pick MLS Cup over WVU-Pitt than he is to pick it over Eagles-Giants. There’s no way that 0.8 number doesn’t hop on over the 1.0 mark on the Friday After Thanksgiving.
Managing Editor for BlackAndRedUnited.com. Weekly Columnist for SB Nation D.C..
by Martin Shatzer on Nov 25, 2011 8:46 PM EST up reply actions 1 recs
The dates that are clear
Are clear for a reason.
'Gentlemen' he said,
'I don't need your organization,
I've shined your shoes,
moved your mountains and marked your cards,
but Eden is burning.
Either get ready for elimination,
or else your heart must have the courage,
for the changing of the guards.'
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